It was only a matter of time before it happened. People are now using Artificial Intelligence (AI) to help them bet on sports. As it stands, 67% of bettors currently use an AI-powered prediction tool before placing their bets, whether it’s Betbotpro, BetIdeas, or one of the many other available models.
Keep in mind, AI only started getting popular a few years ago, so the fact that the majority of sports bettors are already using it as a help tool is nuts.
There are even some people out there turning Grok and ChatGPT into their own betting assistants, despite the fact neither of these AI tools were originally designed for it.
By the time 2030 rolls around, the global AI betting industry is expected to reach a value of over £7.5bn. Based on current projections, it seems like almost every football fan on the planet will be using AI for betting at that point, so let’s unpack whether it’s actually worth trusting.
How AI Sports Betting Works
Almost every sports betting AI follows the same pattern:
↳ Gather historical and live match data
↳ Run it through a smart algorithm
↳ Make predictions from that data
With the 2025/26 Premier League season having just kicked off, imagine for a second that you want to bet on Arsenal vs Nottm Forest (September 13). If you asked a sports betting AI software to predict the outcome for this match, it would base it on both teams’ recent form, head-to-head records, which side has an in-form striker, and so on. All of this data gets thrown into an algorithm to then hand you a final prediction based purely on data. For example, it might predict Arsenal to win 1-0, and you could then copy that bet.
Think of it like this: using actual data is proven to be more effective for predicting the outcome of a match rather than relying on a gut feeling. If you go to a bookies and decide to stick £10 on some random odds for a Bundesliga game you know nothing about, the bet is probably going to lose. But if you show that fixture to AI and ask it to do a prediction for you based on all the available data, it can give you a far better prediction.
The interesting part about sports betting AI is that it literally analyses thousands of data points within seconds. As humans, we just can’t do that. Sure, it’s possible for us to look at recent head-to-head records, league form, and other basic stats to form opinions, but we can’t even begin to get close to what AI can do.
It’s because of this why so many bettors now rely on AI software to take care of all their bets for them.
Best Sports Betting AI Software
AI is getting popular fast in the sports betting space, so new software is always coming out. Some options are better than others, though.
At the moment, Outlier.Bet is touted as one of the best, as it even comes with options like bet slip integration with major sportsbooks. Then you have the likes of RebelBetting and OddsMonkey, both of which have thousands of worldwide users.
OddsMonkey in particular gets a big thumbs up from us, as it focuses primarily on matched betting and boasts that the software “pays for itself 20x over” and is “the proven way to make £1,000s tax-free”.
So, if you’re looking to get started right now with AI betting software, we recommend either Outlier.Bet or OddsMonkey.
The Pros of Using AI for Betting
There’s a reason why so many people are now using AI software for sports betting: it’s worth the investment, despite results not being guaranteed.
We’ve tried and tested several of the leading apps on the market, and can tell you that some of the leading benefits are:
Higher Accuracy
Data-backed bets are more reliable than chucking money on random bets based on a gut feeling. This we know for a fact.
✔ Infinity Sports AI reported a 68% win rate for its 2025 Premier League season predictions
✔ Juice Reel, an NBA Live Betting AI, produces a 70-72% win accuracy on average
The algorithm doesn’t care about Arsenal, Liverpool, Real Madrid, or any team at all: it’s all about the numbers.
So, when it tells you which team is going to win a Champions League tie or gives a prediction on who will be top of the Premier League by Christmas, it’s all based on solid evidence.
Of course, it’s football, so anything can happen, but it’s the best option on the table if you’re looking to win bets more often instead of betting blind.
Remove Emotional Bias
One of the biggest hurdles in sports betting has always been emotional bias. You’ve probably experienced this yourself, especially as a football fan. If your team wins one game, it’s easy to think they’ll keep smashing it and more wins will follow, only for them to lose the next game after you’ve stuck a big bet on. The good part about AI betting software is that it never falls into traps like this and will stop you from placing bets based purely from emotion, helping to reduce losses and get those all-important wins.
Make Fast Decisions
It’s a Tuesday night and you forget there’s a Champions League tie between Real Madrid and Sevilla. The game kicks off in an hour and you want to place a bet fast. Instead of rushing to look at each clubs’ recent results and form, you could quickly use sports betting AI software to come up with a prediction for you. Remember, these tools can make predictions within seconds, allowing you to make fast decisions and stick bets on even when you think you’re running out of time.
Receive Real-Time Updates
Almost every sports betting AI provides live real-time updates on scores, odds, and key in-game events. If Man City are playing Brentford at the Etihad and Bernardo Silva suddenly gets a red card, the AI will update the odds and make new suggestions based on what’s just happened (in this case, if City were drawing the game at that time, the AI would likely suggest not betting on them to win). All of this is great if you’re a fan of live betting, as you can watch games in real-time on Sky Sports while still getting updates from your AI software.
Get Help with Your Budget Management, Cash Outs, and More
Most footie fans think that sports betting AI is only there to help you choose which teams or players to bet on. What you’ll find, though, is that so much of the available software also lets you do things like odds comparisons across all the major sportsbooks, manage your budget so you don’t go over your spending limit, and more. Some apps can even tell you when to cash out and when not to, which is extra helpful whenever there’s a tense game and you’ve got a big bet on.
Is AI Betting Software Free?
Most AI betting software isn’t free.
You typically have to pay a monthly subscription fee or a lump sum, whichever you’re more comfortable with.
If you look at a software like RebelBetting, it starts at £62, but you at least get a 14-day free trial.
The general idea is that the money you pay for the software gets you an excellent return on investment by helping you win more bets, so you’re effectively recovering the subscription costs anyway.
Nothing can be guaranteed, of course, but the fact that so many people use this type of software tells you you’re in good hands.
Sports Betting AI Can Be Trusted, But Don’t Rely On It Exclusively
So, is AI betting software reliable?
Yes, that’s for sure, and it’s proven in the success rates of the apps on the market. Millions of sports fans are now getting better results, reducing their losses, and finding the best possible odds on the market, something that they weren’t previously able to do.
Love or hate AI, it’s transforming the sports bettor experience and is fast becoming the most important tool you can have. However, what we highly recommend is that you don’t exclusively rely on AI for everything, as there are still elements of football and other sports where human insight and gut feel can get you an edge. At least for now, AI can’t pick up on things like player nerves, stadium atmospheres, sudden tactical tweaks, and other similar things.
AI betting software is, indeed, the future, but always use it as a help tool rather than a permanent replacement for your own knowledge, as personal judgement of a game still matters.
Good luck and enjoy the 2025/26 season!
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