The Gambling industry is huge with billions of dollars flowing across bookies all over the globe on monthly basis.
It is undeniable how betting is a huge business considering the level of success recorded by bookies globally.
While a lot of us treat betting accumulators as a sort of fun because of the tiny amounts staked on them, that is were betting companies make their money.
Undoubtedly, an industry as big should have some frigging secrets shared among them which they hide from you which are giving them edge.
This post reveals 5 secrets the bookies don’t want you to know.
Have you noticed how bookies actively encourage users to place accumulator bets?
Most bookmakers now have promotions that give you an extra 10%, 20%, 30% or up to 100% bonus on your winnings if you win an accumulator. Or there are those bookmakers that will refund your bet if one of your selections loses… so long as you back 6 or more selections?
There is a simple reason why they actively encourage this! This is where they make the majority of their revenue! The more lines you add to your slip the more likely it is your bet will fail.
When speaking to professional gamblers the one thing that came out is that they back single bets 90% of the time, doubles 5% of the time and trebles 3% of the time. Only 2% of their bets will be accumulators, why? Because they are too risky.
Whilst the internet is full of stories of people winning thousands of pounds from their accumulators, they are a tiny percentage of the total accumulators placed every day at the bookies, so the bookies are still making a very handsome profit from these and will continue to encourage you to back them.
How many accumulators have you backed in your life? How many have won? Are you in profit? I doubt i
Did you know that bookmakers have an overround? Have you ever worked out the percentages of the markets you are betting on?
This is a complex subject matter for a post like this, but put simply it is like this:
If you sum up the total percentage probability of the odds offered by a bookmaker, you will often find that they add up to over 100%, often at around 106%.
As you will likely have worked out by now, that does not sound right… This extra 6% is the bookmaker’s profit margin on that market. So for every £100 they pay out to winners, they make £106 themselves.
In order to get yourself the best odds on your bet, you should look to find the bookmakers with the lowest overround. Or use markets such as Asian handicaps which tend to have 2 rather than 3 outcomes which tend to limit the bookies overround.
When you are on a bookmakers website they are tracking you!
They will use your data such as your IP address to decide whether or not you have more than one account with them or to find out if you bet with another bookmaker and have been banned/limited on that other bookmaker’s website.
They also use things like cookies to track what you do to ensure they can limit or block your account if required.
I have also heard of bookmakers using your IP address to work out where you are to see if you fit into certain criteria to market to you in particular ways, for example, if you are in London they may think you have more money that users in other areas and offer you more attractive offers to lure you in as they believe you have more money to lose.
I would suggest you regularly clear your cookies from these sites and keep this in mind when you are making a profit from your betting as they will likely share this information with other bookmakers to have your betting accounts limited.
Bookies Promote Their Profitable Bets
This one should be fairly obvious but many people still fall for this.
If a bookmaker is heavily pushing an offer it is because they want you to take advantage of it. The one thing to remember here is that the bookmakers are not on your side, they are a business looking to make money so they are only going to actively promote the markets that they think they are going to make money from. They are typically the ones that have good overrounds as mentioned above.
If the bookmaker is promoting it, I walk away from that bet and look for something different. At the end of the day, they are a business looking to make money, so will market the bets that do that for them.
Avoid the hype, avoid that adverts on TV, pick the bets you have researched and not the ones put in front of you.
Do you like the occasional weekend accumulator and a bit of inplay action every now and then?
Are you new to gambling and learning the hard way?
Are you one of the gamblers who places bets on the live football matches when you see the ads at half time?
Then you are exactly the sort of punter that the bookies are trying to attract as you are classed in their most profitable segment of users.
You will no doubt have seen that some bookmakers such as Bet365 invest heavily in TV advertising at half-time in the live game on TV and across Sky Sports on the weekend?
This is because that is where all the profitable users are.
In order to avoid being in this group you need to start researching your bets, don’t place a rushed bet because you are watching the game live. Always take the time to check the stats and don’t just look at the odds in front of you and judge your bets on data provided by the bookies, they are there to take your money.
These are some of the secrets/tricks of the bookmakers. In order to stay ahead of the bookies I suggest you do the following:
- Research all your bets before you place them
- Bet with your head and not your heart
- Never place a rushed bet. Think it over for a minute or two before placing it.
- Be wary of bookmaker offers and promotions
- Avoid accumulators and stick to singles, double or trebles at most
- Only bet what you can afford to lose
I hope you found these seven bookmaker secrets useful.
Please help others by sharing this article with your friends and family on Facebook, Twitter and anywhere else online.